Marketing is NOT Sales: How to Know the Difference
Every business needs both but, they are not one or the same. The results, however, equal to the goal your company needs to excel and maintain its relevance.
Imagine a wrestling ring. In the blue corner you have Marketing and in the other, Sales. Both fight for the same goal in winning prospects and converting them into partners or buying a product.
But let’s make this analogy much simpler. These services aren’t fighting each other, nor are they the same thing. They work TOGETHER and have the same end goals, which is why people think they’re the same thing when they’re not.
They’re Tag-Team Partners!
What is Marketing exactly?
Marketing is the process of attracting prospects by creating interest in a brand by building up its products or services. It uses market research and analytics to create interest to attract candidates and eventually turn them into buyers.
The campaigns that marketing uses are usually long-term and try to reach as many people as possible. What falls under the marketing umbrella are things like:
- Web Development
- Content Development
- Market Research
- Public Relations
- Social Media
- Strategic Partnerships
Think of Marketing as your efforts in giving your business card in the hopes that your audience will remember you. Do it just enough, you’re relevant and become a part of their day-to-day.
What are Sales exactly?
Sales convert people into buying goods or services. Your main players to strike: your Sales team. Salespeople usually have a quota that needs filling, and they’re in charge of managing the relationships with potential clients.
A sales plan is more targeted and focuses on convincing people why they need the solution to their problem. It sounds a lot easier than the responsibilities are. Here’s what’s under Sales:
- They deal with clients on the Phone and Online.
- They sometimes have to meet with clients face-to-face or on Zoom.
- They try to develop a long-term relationship that creates mutual growth.
- They nurture your prospects, negotiate, and close on key accounts.
The key here is “maintaining” the communication done by your marketing. You cannot just be a brand who can speak but not be able to walk the talk.
What’s the difference between Marketing and Sales?
The difference between Marketing and Sales is that Marketing opens up the door to a broad audience who need to know about a product. Sales fulfill the job by targeting and nurturing the people interested in the product and convince them to buy it; in other words, they close the deal.
These segments of advertising might look the same, but they couldn’t be more different from each other. To iterate, they have similar goals, which is to convert prospects into buyers for your brand. To give you a more visual representation of how this process looks like, we’ve got a handy infographic:
To know more about if Your Small Business Needs A Marketing Team.
BRIGHTSAND Designs a full-service digital marketing agency that priorities and transforms your ideas and potential into actuality. Our strength in design and professional branding is what we stand on to create the realities that our partners deserve.