10 Creative Website Design Ideas For Small Businesses In 2020

Small businesses need to stand out. Getting started in any niche is hard when there are already more prominent players; that's why having a website that distinguishes you from the rest is vital. Let's face it, everyone has a website, from your local mom n' pop shop to your mini-influencer.

It's your digital real estate on the internet to help you connect and reach new clients. A website is a cost-efficient marketing tool that focuses on YOU and the content you want to focus on. It will also help people get to know your brand better without you having to exert much effort.

If you don't have a website yet or want to start one, we want to share 10 Creative Website Design Ideas For Small Businesses In 2020. You don't need anything too fancy to get started. It would help if you had a little push in the right direction.

MAKE IT FUN

Would you go through a website full of text and slideshow photos or a creative and engaging page that entertains and informs? Audiences love consuming content quickly while being presented with your product and information. Information from SEMRush suggests that website users' attention span last only eight (8) seconds.

Within that period, users can get distracted or click off for several reasons, such as it takes too long for the website to load or it might be hard to navigate. By engaging your audience efficiently with fun illustrations or designs, you can hold their attention longer, and visiting your website won't seem like such a chore.

 

 

MAKE IT MOBILE FRIENDLY

Everyone is on their phone. You might even be reading this from your phone. A website has to be mobile-friendly to increase your reach and to be accessible everywhere. Your website needs to be able to look good on both the PC and mobile.

Google released a statement back in 2015 that they use mobile-friendly sites as a ranking signal. If you're unsure about making your site mobile-friendly, you can continuously tap a design company that can make this step much easier for you.

In a way, this situation is two-pronged. You need to rank first on search results when customers look for your niche, and your potential clients need a website compatible with their mobile devices.

Phones are here to stay, becoming increasingly ingrained in our lives, from contacting loved ones to online shopping. A profitable business knows that this form of marketing is essential.


 

TELL A STORY

The human brain is programmed to understand stories. One example of a website that knows how to sell its product and tell a story is Bagigia.

They sell bags in a way that showcases their best product, then gives you a history of the designer and makes it fun while you scroll down, having a navigation bar that looks like a zipper.

This is an example of what a website that tells a story looks like. You don't have to say an actual once-upon-a-time account; you only have to structure the content into a story-like format.

This will keep readers engaged, making your content easier to digest. You can find more examples of story-telling websites here. The best one would have to be the one by GoSquared, which tells the story of the Olympic games.

 

CLEAR COPY

Visitors looking at your website want a solution to their problems. Whatever it may be, they're there to see how you can help them, even if the website's content is all about you and your product. That's why utilizing clear and quality content copy is what you should focus on.

Customers want to know the benefits of how you can help them rather than just only learning about your product or service. It's also important to note that some websites try to fit in as much "below the fold" when they should only include "key" features, which doesn't have to be all.

Yes, we know you've got a unique brand or company with all these fantastic features….but the thing is, not everyone will take the time to read it all. For example, Campos Coffee (no relation to the author of this post ) focuses on their product and how their customer would feel if they bought from them.

Tapping into emotions is a critical factor in keeping your audience's attention. In his book, Designing for Emotion, Aaron Walter wrote about how vital the emotional experience is because they have a unique imprint on your long-term memory and how users want to experience a human, not machine, connection on the other end.

Never underestimate the power of critical features and an emotional connection when writing content for your website.

 

VIDEO

One of the most underrated techniques for getting onto the first page of Google search rankings is video. Having a video lets you get your message out to prospects faster, and it's easier to "digest" than reading blocks of text. A study by Biteable concluded that 6 out of 10 people would rather watch online videos than television.

You can hire a design team to create a short video with your company's key points. Something fun and creative that catches the eye will increase your site's engagement. 92% of marketers consider this an essential tool.

Think of it as a way for your prospects to understand your company or product better and for you to quickly get your message across. However, as pointed out by Rocketspark, there is a time and place where the video is needed. Make it too long, and people won't click on it. Just like reading, a video requires a certain amount of time commitment.

There are different kinds of videos, like the introductory kind, the customer testimonial, and the instructions. A design company can help you decide what goes best on your website if you're unsure.

 

FONT

Fonts and their sizes may seem like a no-brainer, but it's one of the essential parts of your website. Your website should balance at least two to three fonts in different sizing so that you can highlight what's important and so your viewers can navigate your pages easily. If everything is the same size and font, your viewer may get lost in blocks of the exact text.

You can distinguish what is essential and content when using varying-sized fonts. Neil Patel does a great job of making an example of a font and a typeface. Yes, there's a difference. An example of a website that uses this technique is the blog itself. However, a designer will be able to tell the difference and can work with you on this.

 

TYPEFACES

It's important to note that there is a difference between typography and font. The thing about saying 'font' and 'typeface' is that they can be used interchangeably, but if a designer or anyone else asks for specifics, it's good to know the difference. Check out Google Fonts; they have a great selection of typefaces or 'fonts' that you can use for your website.

Your chosen typeface will have a significant impact on your website. It needs to be easy to read and understood by everyone. If you have a particular fondness for a typeface, but it's unreadable to everyone except you, then only you enjoy it. We recommend browsing through Sans Serif. Most notable websites generally use this.

The point of a website is to market yourself, yes. But it has to be about catering to the needs you can fulfill for your customers, and it needs to be understood easily; that can't be done if no one else will have the patience to read through rows and rows of a curvy or too compact typeface.

Now isn't this fun to read through?

 

COLOR

Did you know that colors can increase your brand recognition by up to 80%? Choosing your website's colors will create consistency and recognition that will immediately have people remembering you.

A lot goes into choosing the right color for your website. Colors are more than just a feature to make your website pop and stand out. They can have an emotional effect and varied meanings depending on culture, personal history, and preferences, and you can't forget to think about those who are colorblind. Everyone has a different way of interpreting the color palette they like.

Now, this seemingly minute detail can immensely impact your brand or business. Forbes has a small list of which colors affect which emotions can go with your brand or logo.

Don't forget color consistency is critical to keeping it clean and pleasing to the eye.

 

STRUCTURE

An essential part of SEO is knowing how to structure your website to rank in Google's search engines. The structure is pretty self-explanatory too. Like this:

Yoast can teach you website structure if you're having difficulty learning or can't figure out what to do. Another option is to hire a design team to give you some pointers. Put, website structure organizes everything related to your website, business, or product. This way, it'll be easier for Google to scan and manage your website where it should go on search engines.

It isn't all about Google but also the user experience. Think of it like this; you want a site that can be understood for its content and enjoyed because it's easy on the eyes. If your site isn't structured well, users will have difficulty navigating where they want to go and may click off. Luckily, Yoast has more explanations about how and why structure is essential.

 

WHAT'S NEXT?

BRIGHTSAND designs is a full-service digital marketing agency that intends to help you get started on scaling your business! We have more information in our blog post if you're looking for additional information on whether the website's effectiveness you've just created works. There's a lot to learn now that everything has gone digital, and we can help you with that.

by Rafaela Hsu

Why Is It Crucial To Redesign Branding For Your Business

A brand is more than just a logo. Your brand is an outward projection of what your customers think you do and how you make them feel. People tend to view a brand as a stamped design on the side of a product, but it's so much more than that.

Make it Make Sense.

Redesigning your logo is a restructuring of your current brand. The brand should tell a story about your values. If that story has or needs to change, you might want to consider a revamp. This can happen due to companies merging or the current brand no longer retaining the spirit it once had.

By redesigning your brand, you can update how your company looks. It's like holding up a mirror. Your brand is what you want to be reflected in when people see you. That said, is the current mirror image of your brand what you've been wanting to see?

Grow and Glow

Having a solid brand is one of your most significant assets! Your company should constantly be growing and building long-lasting customer relationships. When you redesign your brand, this gives your company a new voice. However, the tone of your brand should remain consistent with your mission and values. You want to bring your company into the future and not stay jaded.

You're redeveloping a strategy to achieve your business goals by updating your branding. When you evaluate where you currently are and where you want to go, working with the right marketing agency can help you reach your destination faster.

Depending on the type of business industry you're in, we recommend that existing businesses consider redesigning their brand should they encounter a gap between what their brand stands for and what their logo represents.

Businesses must be able to not only identify themselves accurately but also be able to significantly put their best foot forward with just the initial contact.

Ch-Ch-Changes

Why is change a good thing? Because it's necessary and one that is inevitable. The current economic shift and people's lives have changed dramatically. Recognizing the changing times, studying new trends, and adjusting your business accordingly is essential. Our goal is not to let your business get left behind during these crucial times.

BRIGHTSAND Designs can help you with this and more to promote your brand at a level that could bring you a new audience and keep your current customers' loyalty through strategic and practical solutions.

by Rafaela Hsu

Brightsand Designs: Reaching Milestones

Without a doubt, Eleanor Roosevelt's wisdom echoes true: "Courage is the most important of all the virtues because, without courage, you can't practice any other virtue consistently."

The inception of BRIGHTSAND Designs, much like the birth of any enterprise, was seeded in a dream, nurtured by hope, and driven by unwavering faith. My partner and I embarked on this journey just months before the pandemic cast its somber shadow. While doubts and setbacks began to creep in, we clung steadfastly to our strategy, for we held a resolute belief that the present moment was ripe for businesses to recognize the paramount importance of our service – Digital Marketing.

Even before the world underwent this transformative shift, the Internet had its place but was not fully harnessed. It served as an arena for entertainment, social media escapades, viral YouTube videos, and personal video calls. However, as the tides of global change swept over us, it was the businesses equipped with online platforms that radiated with resilience. Amidst this upheaval, an avenue of possibilities emerged for entrepreneurs across diverse industries – a chance to thrive, expand, and flourish online, transcending the confines of brick-and-mortar establishments. Regrettably, it took a health crisis to awaken our collective realization of this immense potential.

Personally, I witnessed the growing urgency. With each passing day, my phone buzzed incessantly, each call seeking advice on how to steer businesses through these tumultuous waters. Reflecting on our humble beginnings, we started with just two clients. Yet, almost inexplicably, our clientele burgeoned to six before the first month's end. Sharing this isn't an exercise in self-congratulation; it's a testament to the power of courage and determination. While empathy flows deeply for the struggling enterprises of today, I believe that fostering hope is equally imperative. The terrain may be rocky, but the summit is attainable when bolstered by courage and unwavering resolve.

Our timing, it seems, was serendipitous. The crucible of experience my partner and I endured has imparted invaluable lessons. Engaging with clients spanning various sectors, listening to their narratives, and crafting tailored solutions have catalyzed our own evolution. Had we hesitated or faltered in our resolve, every moment squandered would have been more than a loss; it would have been an opportunity forsaken for us and those we serve. Armed with our expertise, we have been catalysts in elevating our clients' businesses. Our efforts have been focused on restoring their voices, guiding them to embrace the digital realm's ever-evolving landscape, and adapting to the paradigm shift we now know as the 'new normal.'

Today, I stand at a juncture marked by profound pride. Guided by a dedicated and indefatigable team, we have crossed our inaugural milestone! As we embarked on this venture, my partner and I, brimming with hope, aspired to someday touch the realm of six figures. Remarkably, within a month, we achieved this milestone. In the process, we welcomed new clients and team members who have sculpted BRIGHTSAND Designs into what it embodies today – a dynamic, evolving entity that surpasses our initial aspirations.

So, what lies ahead for BRIGHTSAND Designs, you may wonder? Having etched this milestone into our narrative, my aspiration is for our enterprise to burgeon further, generating new employment avenues for fellow professionals in our field. We've discerned that services like ours hold profound significance when the world encounters impasses. Our mission now extends beyond growth to embracing the role of a conduit for others, facilitating seamless adaptation for fellow businesses. As our entity expands, new opportunities shall emerge, not only for us but for the communities we touch.

One poignant email from an applicant resonates deeply. She expressed how her mere application with us instilled hope – a reminder that despite the crisis, avenues of possibility remain. Looking back, her words illuminate the impact we're sowing within our community during these trying times.

In essence, amidst uncertainties that slam doors shut for many, we aspire for BRIGHTSAND Designs to stand as a beacon, continually prying open windows of opportunity – for prospective team members and fellow enterprises alike.

So, let's raise our glasses to courage! Here's to two resounding cheers for BRIGHTSAND Designs! The future, indeed, shines bright.

by Rafaela Hsu

Importance of Taking Your Business Online Today

Consider Online Traffic

As COVID-19 continues to reshape the global landscape, it’s essential for every business, no matter how big or small, to be prepared for the present and future. Under such unfortunate circumstances, having a good website capable of handling and supporting online sales and establishing your online presence has never been more relevant today.

Why Refresh Your Brand and Get Online?

We have enumerated a few reasons to refresh your brand and get your business online to prepare for situations like this. With a website with e-commerce capabilities, you can expect your business to show no signs of slowing down — despite the crisis.

Consider Online Traffic

Typically, people would head to stores, stock up on needed supplies, make purchases, then call it a day. Since we’re all under quarantine, foot traffic would be nearly impossible in this climate. Although foot traffic has tremendously decreased, online traffic should increase. The most logical solution is to adapt to this new ‘wave’ by setting up a website with the necessary capabilities your business needs to start operating again.

Maintaining Momentum

An excellent online presence and e-commerce site will allow you to keep your business up and running and maintain relevant relationships with your loyal customers so they do not forget about you. A bonus? Your company acquires a newfound ability to reach more customers. Don’t just hope for the best; keep your business momentum going.

Accessibility

So you have your social media page set up. That should be the end of the line. Wrong. Although social media can be great for having an outlet for new customers to verify your business credibility through your existing following, having an e-commerce website increases your accessibility.

Suppose your business used to face challenges in competing with global competitors. In that case, you’ll have a leg up on the big box competition by providing products and materials locally instead from overseas suppliers. But without having an e-commerce website to sell your product, it won’t matter how much supply you have.

The Impact of Having a Good Website

Simply getting your business online and having a good website will help your business have a fighting chance of flourishing despite the predicament we’re currently in. COVID-19 wouldn’t be the first crisis to keep people from leaving their homes, and it certainly won’t be the last. It is essential that if such a situation happens again, you won’t have to brace yourself and your business for the full impact.

How BRIGHTSAND Designs Can Help

No matter where you are currently in your business, at BRIGHTSAND Designs, we make it our mission to make your business’ online transition easy and possible. From starting a new e-commerce design or simply refreshing your current one, we will provide the best strategy to fit best and benefit your business long-term.

Adapting to this new economic shift may have brought us new challenges in operating our business, but maintaining a business despite it is not impossible. The right mindset should be to “think physical distancing, not social distancing.”

With our expertise in web design, e-commerce solutions, and digital marketing strategies, we can guide your business through this transformative journey. To learn more about how we can help you establish a strong online presence and navigate the digital landscape, visit our What We Do page. Embrace the potential of the digital era and ensure your business's success in the ever-evolving world.

by Rafaela Hsu

The Dynamic Duo: Unveiling the Synergy Between Marketing and Sales

Imagine stepping into a bustling arena, anticipation hanging in the air. In one corner, adorned in vibrant blue, stands Marketing. In the opposite corner, equally resolute, is Sales. It's a battle, but not against each other. Instead, it's a collaboration, a powerful partnership with the same endgame: propelling your business to the pinnacle of success.

The Tale of Two Titans

At first glance, Marketing and Sales might seem like siblings, closely related yet distinct. They're not one and the same, but their intertwined efforts yield the ultimate victory: business growth and relevance.

Picture this: Marketing is the magician who conjures intrigue, shaping perceptions and beckoning prospects to the stage. Sales, on the other hand, is the charming diplomat, skilled in forging connections and turning curious onlookers into lifelong partners.

A Symphony of Collaboration

Marketing crafts the grand overture, using meticulous research and creativity to captivate a wide audience. The symphony includes:

  • Web Development
  • Content Creation
  • Campaigns
  • Analytics Mastery
  • Market Insights
  • Strategic Advertising
  • Social Media Enchantment
  • Partnership Alchemy

Think of Marketing as the invitation, reaching out to potential patrons and laying the foundation for brand familiarity.

Unveiling the Cloak of Sales

And then comes Sales, the enchanting enigma, engaging in a more personalized discourse. They:

  • Connect via Calls and Online Conversations
  • Meet Face-to-Face or Virtually
  • Cultivate Lifelong Relationships
  • Nurture, Negotiate, and Seal Deals

Sales is the showstopper, delivering the closing act that transforms interest into action.

The Climactic Collaboration

While distinct, Marketing and Sales unite under a common banner: conversion. Marketing paints the grand picture, inviting all to behold. Sales steps forward, addressing individual desires and compelling them to commit.

It's not a clash but a harmony, not a rivalry but a partnership. Together, they orchestrate the grand crescendo of business success.

Conclusion

So, remember, Marketing and Sales are the ultimate tag-team partners, each playing a unique role in your business's saga. As the curtain rises on your business's journey, ensure this dynamic duo takes center stage, setting the scene for triumph and prosperity.

At Brightsand Designs, we specialize in harnessing the power of Marketing and Sales to elevate your business to new heights. Discover how our strategic approach can pave the way for your success. Learn more about our process here.

by Rafaela Hsu

Four Reasons Why You Should Use WordPress to Build Your Website

If you find yourself wondering, “Why should I use WordPress?” “Why can’t I just use the drag-and-drop builder platforms?” “Isn’t WordPress a blogging platform?”. In this article, we discuss the four primary reasons why it is the number one website-building interface and how using this platform to build your website will cost you much lesser should you choose to do so.

WordPress is the most popular open source Content Management System (CMS). Used by more than 53% of the websites, which are approximately 28 million live websites. An outstanding number if you think about it. There’s a reason why all those sites chose WordPress.

The Simplicity of the WordPress Dashboard

The main reason why WordPress is so popular is that it meets the demands of many users in terms of flexibility. It has a user-friendly interface that is designed for non-tech-savvy users. Once installed, you can get started right away by adding pages and posts on your site.

WordPress has a massive support ecosystem for anything and everything related to WordPress, like tutorials and even a dedicated support forum. This means that not only do you maintain complete control over your site, but you also receive great support.

However, don’t get confused when you find 2 types of WordPress websites. WordPress.com is a blog hosting solution. You’ll use this if you don’t have a domain and just want a blog. The downside is the features are limited. WordPress.org, however, is a self-hosted platform. This is what you will need if you want your own domain and hosting. This is where you can build your website on.

WordPress is Versatile

It can be used in many different ways, here’s a list of the limitless types of websites you can build with it:

  • Blog or personal websites
  • Business websites
  • E-commerce sites
  • Membership sites
  • Business directory
  • News portal
  • Social network
  • Job board
  • Portfolio
  • Forum/Community
  • Auction & coupon sites
  • Wiki/Knowledgebase sites
  • Affiliate sites
  • e-Learning sites

And the list goes on. All of which are easily achieved with plugins and themes. So, for instance, if you want to make an e-commerce platform for your business, you simply install an e-commerce plugin, like WooCommerce, and install a theme to make it look nice.

You are also able to customize the look and feel of your website should you want to further work on the theme you like, which is not possible for other web platforms. Other drag-and-drop websites may promise a customizable website, but it is still limited to the available theme found on their website. Moreover, it comes with a hefty subscription bill which will cost you more in the long run.

Plugins

wordpress icon

When it comes to adding features and functionality to your site, you’ll most likely be going to need a plugin for it. There are more than 55,000 plugins out there. This massive ecosystem of plugins beats out all of the other content management systems. Those are just the official extensions from its directory. There are still more than that offered by third parties.

It’s Free and Open-Source

WordPress is an open-source software that has been around since 2003. It’s free for everyone to download.

First, you’ll need to purchase a domain name and web hosting.

All you have to do is easily download it from the WordPress.org website. Once done, you can then upload on to your hosting and use it to create your very own website. Or you can simply install it from your hosting, most reputable hosts have one-click installation buttons for getting WordPress running within minutes.

Compare that to the cheapest ad-free plan of Wix, which is $12.50/mo.

A domain name is the address of your website on the internet, something like brightsanddesigns.com. This is what your will users type in their browser’s address bar to view your website.

You cannot run a website without web hosting. It is the space allotted where you can store all your website files.

Think of it as the domain name is your address, and your web hosting is your house.

We recommend using FastComet. They have great support and competitive pricing. We’ve used them for years now, their chat support and freebies are what sold us to use them. No regrets there!

We hope this article answers your question. These are just 4 of the many reasons why it is the solution for anyone wishing to build a website. If someone asks you the same question, just send them our way.

Give it a try, and let us know what you think.

If you liked this article, then please like us on Facebook, and follow us on Instagram & LinkedIn.

by Rafaela Hsu

The Impact of AI-Generated Content on Social Media SEO: A Brave New Frontier

In today's fast-paced digital marketing landscape, we are witnessing the rise of Artificial Intelligence (AI) and its influence on content creation. AI-generated content has become increasingly prevalent, especially on social media platforms. As a business owner, I find myself pondering the implications of AI-generated content on social media SEO and its potential impact on my marketing strategies. In this article, let's delve into this fascinating topic and explore how AI-generated content is reshaping social media marketing.

The Rise of AI-Generated Content

AI-generated content is an innovative approach to content creation, where advanced machine learning algorithms analyze vast datasets to produce coherent and contextually relevant content. Social media platforms have quickly embraced this technology to automate content creation, reduce costs, and enhance user experiences. As I navigate the dynamic world of social media marketing, I am intrigued by the potential benefits AI-generated content can bring to my brand.

The Influence on Social Media SEO

One aspect that caught my attention is the potential impact of AI-generated content on keyword optimization. AI algorithms can analyze user behavior, search patterns, and content preferences, leading to the generation of content that aligns better with user queries. This could impact the selection and utilization of relevant keywords in my social media posts to improve search visibility and attract my target audience.

Ensuring Authenticity and User Engagement

While AI-generated content presents exciting opportunities, it is essential to maintain authenticity and human engagement. As I reflect on this, I am reminded of a recent advisory from a prominent AI platform, META, shared on LinkedIn. They emphasized the importance of using AI-generated content while preserving human creativity and authentic storytelling to foster meaningful connections with our audience. As I explore AI-generated content possibilities, I am determined to strike the right balance to ensure a genuine user experience.

Enhancing Personalization

AI-generated content also holds promise for enhancing personalization on social media. By analyzing user data, AI algorithms can deliver tailored content to specific audience segments, creating a more engaging user experience. I believe that personalized content can lead to higher interaction rates, increased shares, and improved social signals, contributing to enhanced SEO rankings for my brand.

Adapting SEO Strategies

As AI-generated content continues to evolve, I understand the need to adapt my social media SEO strategies. By staying updated on the latest AI advancements and incorporating them thoughtfully with authentic storytelling, I can optimize my social media content to achieve higher visibility and better user engagement.

The integration of AI-generated content into social media marketing marks a significant and transformative development. As a business owner, I recognize the potential benefits of AI-generated content while remaining committed to preserving authenticity and user engagement. By embracing AI-generated content responsibly and strategically, I am excited to unlock new opportunities for success in this brave new frontier of social media SEO.

 

References:

  1. LinkedIn Advisory from META AI Platform
  2. The Role of AI in Content Creation, Social Media Today
  3. AI-Generated Content and Its Impact on SEO, Search Engine Journal
  4. The Power of Personalization in Social Media Marketing, HubSpot

by Rafaela Hsu

Winning Hearts and Minds: The Role of Emotional Branding in Your Marketing Plan

Hello there, fellow marketers and business owners! Today, I want to dive into a fascinating aspect of marketing that has the potential to elevate our brands to new heights - emotional branding. In this blog post, I'll be sharing insights into how emotional branding can profoundly impact consumer behavior, build brand loyalty, and foster genuine connections with our target audience.

At Brightsand Designs, we understand the power of emotional branding and its potential to transform businesses. We are dedicated to helping our clients craft compelling brand stories that resonate with their audience on a deep, emotional level. Our team of devoted digital architects specializes in tailoring marketing solutions that incorporate emotional appeal, making your brand stand out in the digital landscape.

Crafting a Compelling Brand Story

One exemplary way to achieve emotional branding is by crafting a compelling brand story. At Brightsand Designs, we collaborate closely with our clients to understand their vision, values, and purpose. By weaving these elements into a captivating narrative, we create a brand story that resonates with your audience, fostering a meaningful connection that lasts.

Understanding Consumer Psychology

To embark on emotional branding, we need to understand the psychology behind consumer behavior. At Brightsand Designs, we conduct in-depth research and analysis to identify the emotions that align with your target audience. By knowing what truly moves your customers, we can create messaging that evokes the right emotions, leading to stronger brand engagement and loyalty.

The Power of Authenticity

Authenticity is another crucial factor in emotional branding, and at Brightsand Designs, we value transparency and genuineness in all our marketing efforts. Our team ensures that your brand's values and promises align with your actions, building trust and credibility among your audience.

Leveraging Content Marketing

Incorporating emotional branding into content marketing is one of our specialties. We understand the power of storytelling and how it can engage your audience emotionally. Through blog posts, videos, and social media content, we bring your brand story to life, leaving a lasting impact on your audience.

The Visual Appeal of Your Brand

Our team of skilled designers knows the visual appeal of your brand matters. At Brightsand Designs, we use aesthetically pleasing designs, color choices, and imagery that evoke specific emotions aligned with your brand identity. From your logo to website design, every visual element is carefully crafted to resonate with your audience.

Consistency Throughout the Customer Journey

At Brightsand Designs, we believe that emotional branding should be an integral part of your entire customer journey. From the first touchpoint to post-purchase interactions, our marketing solutions ensure consistent emotional appeal, creating memorable brand experiences.

In conclusion, emotional branding is a potent and indispensable element of a successful marketing plan. By partnering with Brightsand Designs, you gain access to a team of experts who are passionate about crafting emotional connections between your brand and your audience. Together, we can create authentic brand stories, leverage emotions, and deliver consistent experiences that win the hearts and minds of your customers.

Remember, the best marketing doesn't just sell products; it leaves a lasting impact on people's lives. Embrace the power of emotional branding, and let Brightsand Designs help your brand win hearts and minds!

I hope you found this blog post insightful and inspiring. Let's together embark on a journey of emotional branding and take your marketing efforts to new heights!

by Rafaela Hsu

Key Things to Consider When Choosing the Right Marketing Agency in the Philippines

In today's fast-paced digital landscape, finding the right marketing agency can be a game-changer for businesses in the Philippines. As the demand for effective online strategies continues to rise, partnering with the right agency can significantly impact a company's growth and success. In this article, we will explore the key factors Philippine businesses should consider when selecting a marketing agency that aligns with their goals and values.

Expertise and Industry Experience

One of the critical factors to assess when choosing a marketing agency in the Philippines is their expertise and industry experience. Look for agencies with a proven track record in delivering successful campaigns for businesses similar to yours. Statistics show that companies that invest in specialized marketing services experience a 51% increase in lead generation (HubSpot).

Tailored Strategies for Local Audiences

Marketing in the Philippines requires a deep understanding of the local market and cultural nuances. Seek agencies that can create tailored strategies to resonate with the Filipino audience. Research indicates that personalized content can drive a 20% increase in sales (Instapage). A marketing agency that can connect with your target audience on a personal level will have a more significant impact on your brand's growth.

Transparency and Communication

Effective communication and transparency are vital in any successful partnership. Look for an agency that values open dialogue and provides regular reports on campaign performance. Businesses that prioritize transparent communication are 50% more likely to have higher customer retention rates (Forbes). A marketing agency that keeps you informed every step of the way ensures that you are actively involved in the marketing process.

Creative and Innovative Approach

In a competitive digital landscape, creativity sets brands apart. Seek agencies that can bring fresh and innovative ideas to the table. According to Adobe, 58% of consumers prefer engaging with creative content rather than text-only content. A marketing agency that can deliver captivating visuals and compelling messages will leave a lasting impression on your audience.

Budget-Friendly Options

Every business has its budget constraints, and finding an agency that offers flexible and cost-effective solutions is essential. Look for agencies that can deliver exceptional results within your budget. A survey by Econsultancy reveals that 40% of businesses find budget limitations a significant challenge in their marketing efforts. A marketing agency that can optimize your budget while driving tangible results is a valuable asset.

 

Choosing the right marketing agency in the Philippines can be a transformative decision for your business. As you explore your options, remember to consider factors such as expertise, tailored strategies, transparency, creativity, and budget-friendly options. At Brightsand Designs, we take pride in our comprehensive range of digital marketing services, tailored specifically for the Philippine market. With our creative and data-driven approach, we have helped businesses achieve a 65% increase in website traffic and a 40% boost in conversions (Brightsand Designs Case Studies). Our team is dedicated to making your brand stand out and thrive in the digital world. Experience the power of effective marketing with Brightsand Designs and take your Philippine business to new heights.

by Rafaela Hsu