Rafaela Hsu
Hi, I’m Rafaela! With over 20 years in marketing, I’ve had the privilege of working with both startups and Fortune 500 companies. My career has been shaped by a love for data, strategy, and storytelling, all while building meaningful connections along the way. I’ve led teams and adapted to the fast-changing digital landscape, always with a focus on delivering impactful results.
But my journey has been far from straightforward. Let me take you through my story:
Then 2020 came, and everything changed. I found myself balancing a full-time job, homeschooling my son as a single parent, and trying to keep life steady amidst what felt like one of the darkest times of our generation. In the midst of this, Danica and I saw businesses struggling with unprecedented challenges, and we knew we had to do something.
That’s when Brightsand was born. We didn’t just want to create another marketing agency. We wanted to build something bigger, something that would offer real support to businesses during difficult times. We focused on providing guidance, solutions, and strategies to help businesses not only survive but thrive, even in the face of uncertainty. It wasn’t easy, but the challenges pushed us to innovate and stay resilient.
"Resilience isn’t born from ease, but from the challenges that push us beyond our limits. It’s in those hardest moments that we discover our true strength, our creativity, and the drive to build something extraordinary."
