A brand is more than just a logo. Your brand is an outward projection of what your customers think you do and how you make them feel. People tend to view a brand as a stamped design on the side of a product, but it’s so much more than that.
Make it Make Sense.
Redesigning your logo is a restructuring of your current brand. The brand should tell a story about your values. If that story has or needs to change, you might want to consider a revamp. This can happen due to companies merging or the current brand no longer retaining the spirit it once had.
By redesigning your brand, you can update how your company looks. It’s like holding up a mirror. Your brand is what you want to be reflected in when people see you. That said, is the current mirror image of your brand what you’ve been wanting to see?
Grow and Glow
Having a solid brand is one of your most significant assets! Your company should constantly be growing and building long-lasting customer relationships. When you redesign your brand, this gives your company a new voice. However, the tone of your brand should remain consistent with your mission and values. You want to bring your company into the future and not stay jaded.
You’re redeveloping a strategy to achieve your business goals by updating your branding. When you evaluate where you currently are and where you want to go, working with the right marketing agency can help you reach your destination faster.
Depending on the type of business industry you’re in, we recommend that existing businesses consider redesigning their brand should they encounter a gap between what their brand stands for and what their logo represents.
Businesses must be able to not only identify themselves accurately but also be able to significantly put their best foot forward with just the initial contact.
Ch-Ch-Changes
Why is change a good thing? Because it’s necessary and one that is inevitable. The current economic shift and people’s lives have changed dramatically. Recognizing the changing times, studying new trends, and adjusting your business accordingly is essential. Our goal is not to let your business get left behind during these crucial times.
BRIGHTSAND Designs can help you with this and more to promote your brand at a level that could bring you a new audience and keep your current customers’ loyalty through strategic and practical solutions.
Rafaela Hsu
I'm Rafaela, a marketer with a career that spans over two decades in the ever-evolving realm of marketing.
Throughout my career, I’ve taken on many different roles, each helping me build a wide range of skills and sharpen my ability to think strategically. I’ve led marketing teams and managed key projects, giving me a deep understanding of the marketing field. I’ve also had the chance to work with Fortune 500 companies, learning valuable lessons and gaining expertise that have shaped my journey.
I started my career before the digital age really took off, making me one of the early adopters in the industry. I’ve successfully adapted to the changes over time and thrived in this fast-moving environment. My skills cover a broad range, from working with web technologies and SEO, to graphic design, content creation, and data analysis.
Delivering strong results in competitive markets has been a key part of my career, reflecting my ongoing commitment to excellence.
I’m excited to share my knowledge with you. Whether you need strategic advice, creative marketing solutions, or a reliable partner to help navigate the complex world of marketing, I’m here to help.
Let’s work together to unlock the full potential of your marketing efforts!
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