CASE STUDY: TRAVEL RETAIL
FORMIA
Formia, a global leader in travel and hospitality amenities, partnered with Brightsand Designs to strengthen its marketing operations and enhance global brand visibility. Working closely with Formia’s marketing head, our team functions as an integrated extension of their department, handling most of the day-to-day execution while collaborating on strategy, planning, and creative direction.
Since the beginning of our partnership, we’ve supported Formia across every aspect of marketing, from campaign and content development to event promotion, social media management, and performance tracking. Together, we’ve built a seamless workflow that allows their internal team to focus on strategic direction while we manage implementation efficiently and consistently.
Together, we’ve built a seamless workflow that allows their internal team to focus on strategic direction while we manage implementation efficiently and consistently. This collaboration has resulted in strong and measurable outcomes: significant increases in reach and impressions across LinkedIn and Instagram, improved brand consistency across digital channels and conferences, and successful execution of multiple international trade events where our team played a key role in creative, digital, and on-site support.
Our work with Formia demonstrates Brightsand Designs’ flexible and collaborative approach, combining planning and execution in perfect sync to help our partners achieve lasting marketing success.
Social Media
LinkedIn Growth & Brand Engagement
With a focused content strategy and consistent execution, Brightsand Designs helped strengthen Formia’s brand presence on LinkedIn, transforming the platform into a key driver of visibility and engagement within the travel and hospitality industry. Our collaboration with Formia’s marketing head ensures that every post aligns with brand objectives, highlights innovation, and reaches the right audience.
Content Strategy
We develop and schedule campaign-driven content that communicates Formia’s brand story, partnerships, and sustainability initiatives in a clear, impactful way.
Performance Growth
Consistent posting and community engagement have led to notable increases in impressions, reach, and follower growth, positioning Formia as a leading voice in travel-retail conversations.
Showcasing Formia on the Global Stage
A key part of this collaboration has been supporting Formia’s participation in major international events such as IFSA, WTCE, TFWA, and IATA, among others. Our team has been responsible for developing pre- and post-event marketing materials, event collaterals, creative assets, and digital communication that align with each conference’s objectives and audience.
Global Brand Visibility
Featured Across Publications
Formia’s growing visibility across international publications reflects the strength of its refreshed marketing and brand positioning. Through consistent storytelling and coordinated communication efforts, the brand has been featured in multiple industry and lifestyle platforms, highlighting its innovation, collaborations, and leadership in sustainable travel amenities.
Our collaboration combines strategic thinking and creative execution, resulting in stronger communication systems, elevated content, and tangible growth across digital platforms and global events, positioning Formia for continued leadership in the travel and hospitality sector.
Our ongoing partnership with Formia continues to evolve as we work closely with their internal team to strengthen every aspect of their marketing presence. From social media and event campaigns to global communication strategies, our shared commitment to consistency and innovation has built a strong foundation for long-term growth.
As Formia’s trusted marketing partner, Brightsand Designs remains focused on delivering clarity, creativity, and measurable results. Together, we continue to shape how the brand communicates its story across channels — building not just awareness, but meaningful connections that reinforce its position as a leader in the travel and hospitality space.