Danica Felix
Hi, I’m Danica, a marketing pro with a knack for blending creativity and strategy to deliver results that stick. My experience runs the gamut—from brand management to product strategy, and everything in between.
I’ve danced with the ever-changing world of marketing, switching hats between creative designer, brand builder, and digital engagement manager. Whether I’m crafting a brand identity or digging into analytics, I’m all about finding the sweet spot where strategy meets creativity—and making it work for you.
Quality and consistency have always been my compass, and now I’m ready to put that to work for your business. Need sharp marketing insights, fresh ideas, or a partner who’s as invested in your brand as you are? Let’s make it happen.
Together, we’ll elevate your marketing game and uncover new possibilities for your brand. Ready for the ride?
"At its core, marketing is ALL ABOUT understanding people. People want to follow people, not brands. Turn your brand into a personality and growth will follow. And a personal brand is INVALUABLE."
Career
I’ve been turning marketing challenges into success stories since 2015. My first major role as a Social Media Manager for a beach resort in Negros Occidental introduced me to the power of digital marketing. After rebranding the resort and honing my skills in copywriting and strategy, we saw impressive growth in just three months. That experience showed me how much impact a well-crafted brand message can have—and I’ve been hooked on marketing ever since.
One of my proudest moments was leading the full rebranding of an 80-year-old non-life insurance company in the Philippines. As the Executive Project Manager and Creative Director, I managed everything from product redesign to launching brand guidelines across all their sites. Seeing the transformation come to life and knowing I played a key role in refreshing such a long-standing brand was incredibly rewarding.
Works
Today, I focus on helping businesses connect with their audiences on a deeper level by putting customer relationships at the center of everything. I believe that great marketing is about being clear, authentic, and staying true to your brand’s purpose. As the industry continues to evolve, I’m always looking ahead, embracing new trends, and creating strategies that are both innovative and people-focused.