Top Five Payment Gateway Options for Your Online Business
What is a Payment Gateway?
A Payment Gateway is a system that processes credit card information and is essential to start and complete and online transaction. Think of it like a virtual cash register that processes payments for e-commerce sites and brick-and-mortar stores. This will encode private data only between the seller and the buyer for the transaction and will get authorization from the credit card company to complete the transaction.
According to the findings, at the end of the first half of 2018 there is a total of 440 million contactless payment users worldwide, while by the end of 2020 it has been forecasted to reach to a new total of 760 million users. – Statista
Once both of those steps have been accomplished, you will be able to move onto the next step of the transaction. All of that is accomplished within a few seconds, it was literally faster to see it in action than to explain it. Now that more people are turning to buying their items online, ecommerce sites have had to step up to keep up with the demand.
Think of this like a checkout but a digital web-based payment process that handles electronic payments by phone, fax, mail order, or in person.
A merchant account is a kind of business bank account that allows the business to process and accept electronic card payments. This type of account is ideal for e-commerce businesses because it doesn’t require any in-person sales.
TOP 5 Payment Gateway Options:
The most popular gateway and often, highly ranked, would be PayPal. It’s known to be easy to use, reliable, and comes with strong security. When customers see the Paypal logo on your site, they’re immediately put at ease because that’s a name and payment option that they’re most familiar with. If you have an online business, seeing thee PayPal logo on your site will increase checkout conversions by 44%.
A study by transaction.agency reports that websites with PayPal convert 88.7 percent – 82 percent higher than sites without it.
It also helps that Paypal comes with a lot of other options to make the customer experience much easier, like the PayPal Payments Pro. This plan accepts major credit cards like American Express, Visa, Mastercard, Discover, Venmo, and PayPal Credit. The transaction fees for merchant accounts differ per country but we will include the one for the US. If you’re not in the US then click here to find out.
4.40% + Fixed fee
Authorize is one of the easiest to use whether you’re a new or experienced business owner. Their goal is to make transactions in person, online and over the phone as seamless as possible for their merchants and customers. They’ve been around since 1996 and this means that they have the capability to help your customers make transactions easily.
They have portals for credit cards, debit cards, digital payments, and e-checks. In short, they accept more payment types than any other payment gateway. They’re a subsidiary of Visa and are an award-winning gateway option.
They boast over more the 430,000 merchants who use their services!
Authorize has two options for their payment gateways with the standard fees. This is an option that great if you’re looking for fraud prevention and want to be able to cater to multiple customer payment options. They have more to learn on their page here.
$25 a month
All-In-One- Option – Per transaction 2.9% + 30¢
Payment Gateway Only – Per transaction 10¢, daily batch fee 10¢
International Transactions – 1.5%
The thing about Square is that it doesn’t have the sort of charges that Authorize does. It’s main competitor is PayPal so you won’t see any payment options through that gateway. They accept major credit cards like ApplePay and GooglePay. You can download this software for free on any iOS or Android device instead of a bulky POS system and it’s main highlight is that it’s easy to setup.
Customers can pay easily through their phone, computer, or invoice and you get paid faster within the day because of the 24/7 invoices. They take pride in not having any hidden fees and only charge per processing payment. If you’re still confused or want to know more about their payment fees you can head to their FAQ Page.
Over 75% of Square Invoices are paid within the day.
Per Invoice – 2.9% + 30¢
Stripe prides itself on being a technology-first company. They’re the best if your business is based in e-commerce and is very popular, claiming over 90% of online shoppers form the U.S. have used businesses that work with Stripe. This company has a reputation for being easy to use and integration doesn’t come with additional hidden costs for the potential merchant. Unlike Authorize, this gateway doesn’t support Paypal. They work with e-commerce platforms like WooCommerce, Shopify, Wix, Squarespace, and BigCommerce, to name a few.
Businesses increase their revenues by 6.7% with Stripe
Their unique machine-learning systems allow the user to experience a seamless purchase experience and less blocking by the software. Stripe’s Radar has a large enough processor that even if your customer’s card is new to your business there is a 89% chance it’s been seen elsewhere on their network which decreases the amount of rejections to combat fraud.
Per Card Charge – 2.9% + $0.30 +1% for international cards
Per In-Person Card Processing – 2.7% + 5¢
ACH Direct Debit – 0.8% $5.00 cap
2Checkout takes care of the back-end issues for their merchants to create an all-in-one monetization platform. They became a digital commerce leader, allowing companies to be able to sell online through any channel, model, and market. They accept all major credit cards like MasterCard, Visa, American Express, JCB, and PayPal. This gateway also provides customers a tragets and customized buying experience based on their location so that purchases are always relevant.
VWO Boosts Revenue by 8% with 2Checkout
They help you compare their different plans to see which is best for you and your company. You can sell any type of product from material ones to services, and they keep an account updater to keep track of customer information.
2Sell Plan – Per Successful Sale – 3.5% + $0.35
2Boost Plan – Per Successful Sale – 4.5% + $0.45
2Monetize Plan – Per Successful Sale – 6.0% + $0.60
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