Why Is It Crucial To Redesign Branding For Your Business

A brand is more than just a logo. Your brand is an outward projection of what your customers think you do and how you make them feel. People tend to view a brand as a stamped design on the side of a product, but it's so much more than that.

Make it Make Sense.

Redesigning your logo is a restructuring of your current brand. The brand should tell a story about your values. If that story has or needs to change, you might want to consider a revamp. This can happen due to companies merging or the current brand no longer retaining the spirit it once had.

By redesigning your brand, you can update how your company looks. It's like holding up a mirror. Your brand is what you want to be reflected in when people see you. That said, is the current mirror image of your brand what you've been wanting to see?

Grow and Glow

Having a solid brand is one of your most significant assets! Your company should constantly be growing and building long-lasting customer relationships. When you redesign your brand, this gives your company a new voice. However, the tone of your brand should remain consistent with your mission and values. You want to bring your company into the future and not stay jaded.

You're redeveloping a strategy to achieve your business goals by updating your branding. When you evaluate where you currently are and where you want to go, working with the right marketing agency can help you reach your destination faster.

Depending on the type of business industry you're in, we recommend that existing businesses consider redesigning their brand should they encounter a gap between what their brand stands for and what their logo represents.

Businesses must be able to not only identify themselves accurately but also be able to significantly put their best foot forward with just the initial contact.


Why is change a good thing? Because it's necessary and one that is inevitable. The current economic shift and people's lives have changed dramatically. Recognizing the changing times, studying new trends, and adjusting your business accordingly is essential. Our goal is not to let your business get left behind during these crucial times.

BRIGHTSAND Designs can help you with this and more to promote your brand at a level that could bring you a new audience and keep your current customers' loyalty through strategic and practical solutions.

Importance of Taking Your Business Online Today

Consider Online Traffic

As COVID-19 continues to reshape the global landscape, it’s essential for every business, no matter how big or small, to be prepared for the present and future. Under such unfortunate circumstances, having a good website capable of handling and supporting online sales and establishing your online presence has never been more relevant today.

Why Refresh Your Brand and Get Online?

We have enumerated a few reasons to refresh your brand and get your business online to prepare for situations like this. With a website with e-commerce capabilities, you can expect your business to show no signs of slowing down — despite the crisis.

Consider Online Traffic

Typically, people would head to stores, stock up on needed supplies, make purchases, then call it a day. Since we’re all under quarantine, foot traffic would be nearly impossible in this climate. Although foot traffic has tremendously decreased, online traffic should increase. The most logical solution is to adapt to this new ‘wave’ by setting up a website with the necessary capabilities your business needs to start operating again.

Maintaining Momentum

An excellent online presence and e-commerce site will allow you to keep your business up and running and maintain relevant relationships with your loyal customers so they do not forget about you. A bonus? Your company acquires a newfound ability to reach more customers. Don’t just hope for the best; keep your business momentum going.


So you have your social media page set up. That should be the end of the line. Wrong. Although social media can be great for having an outlet for new customers to verify your business credibility through your existing following, having an e-commerce website increases your accessibility.

Suppose your business used to face challenges in competing with global competitors. In that case, you’ll have a leg up on the big box competition by providing products and materials locally instead from overseas suppliers. But without having an e-commerce website to sell your product, it won’t matter how much supply you have.

The Impact of Having a Good Website

Simply getting your business online and having a good website will help your business have a fighting chance of flourishing despite the predicament we’re currently in. COVID-19 wouldn’t be the first crisis to keep people from leaving their homes, and it certainly won’t be the last. It is essential that if such a situation happens again, you won’t have to brace yourself and your business for the full impact.

How BRIGHTSAND Designs Can Help

No matter where you are currently in your business, at BRIGHTSAND Designs, we make it our mission to make your business’ online transition easy and possible. From starting a new e-commerce design or simply refreshing your current one, we will provide the best strategy to fit best and benefit your business long-term.

Adapting to this new economic shift may have brought us new challenges in operating our business, but maintaining a business despite it is not impossible. The right mindset should be to “think physical distancing, not social distancing.”

With our expertise in web design, e-commerce solutions, and digital marketing strategies, we can guide your business through this transformative journey. To learn more about how we can help you establish a strong online presence and navigate the digital landscape, visit our What We Do page. Embrace the potential of the digital era and ensure your business's success in the ever-evolving world.

The Dynamic Duo: Unveiling the Synergy Between Marketing and Sales

Imagine stepping into a bustling arena, anticipation hanging in the air. In one corner, adorned in vibrant blue, stands Marketing. In the opposite corner, equally resolute, is Sales. It's a battle, but not against each other. Instead, it's a collaboration, a powerful partnership with the same endgame: propelling your business to the pinnacle of success.

The Tale of Two Titans

At first glance, Marketing and Sales might seem like siblings, closely related yet distinct. They're not one and the same, but their intertwined efforts yield the ultimate victory: business growth and relevance.

Picture this: Marketing is the magician who conjures intrigue, shaping perceptions and beckoning prospects to the stage. Sales, on the other hand, is the charming diplomat, skilled in forging connections and turning curious onlookers into lifelong partners.

A Symphony of Collaboration

Marketing crafts the grand overture, using meticulous research and creativity to captivate a wide audience. The symphony includes:

  • Web Development
  • Content Creation
  • Campaigns
  • Analytics Mastery
  • Market Insights
  • Strategic Advertising
  • Social Media Enchantment
  • Partnership Alchemy

Think of Marketing as the invitation, reaching out to potential patrons and laying the foundation for brand familiarity.

Unveiling the Cloak of Sales

And then comes Sales, the enchanting enigma, engaging in a more personalized discourse. They:

  • Connect via Calls and Online Conversations
  • Meet Face-to-Face or Virtually
  • Cultivate Lifelong Relationships
  • Nurture, Negotiate, and Seal Deals

Sales is the showstopper, delivering the closing act that transforms interest into action.

The Climactic Collaboration

While distinct, Marketing and Sales unite under a common banner: conversion. Marketing paints the grand picture, inviting all to behold. Sales steps forward, addressing individual desires and compelling them to commit.

It's not a clash but a harmony, not a rivalry but a partnership. Together, they orchestrate the grand crescendo of business success.


So, remember, Marketing and Sales are the ultimate tag-team partners, each playing a unique role in your business's saga. As the curtain rises on your business's journey, ensure this dynamic duo takes center stage, setting the scene for triumph and prosperity.

At Brightsand Designs, we specialize in harnessing the power of Marketing and Sales to elevate your business to new heights. Discover how our strategic approach can pave the way for your success. Learn more about our process here.

The Vital Role of Online Presence: Why Taking Your Business Online Today is Essential

As COVID-19 continues to impact businesses of all sizes, being prepared for the present and the future is crucial. In these unfortunate circumstances, establishing a strong online presence with a capable website that supports online sales has become more relevant than ever.

Consider Online Traffic

Traditionally, customers visited physical stores to make purchases, but the current quarantine situation has drastically reduced foot traffic. However, online traffic is on the rise. To adapt to this new wave, setting up a website with the necessary e-commerce capabilities is the logical solution for your business to start operating again.

Maintaining Momentum

Having a robust online presence and e-commerce site not only allows your business to continue operating but also helps maintain meaningful relationships with loyal customers. Additionally, going online opens up opportunities to reach a broader audience, extending your business's reach and customer base. Don't just hope for the best; proactively keep your business momentum going.


While a social media presence is valuable for engaging existing followers, having an e-commerce website takes accessibility to a whole new level. Overcoming challenges in competing with global competitors becomes possible by providing products and materials locally instead of relying on overseas suppliers. However, without an e-commerce website, your supply may not reach its full potential.
Simply getting your business online with a well-designed website can help your business flourish despite the current predicament of COVID-19. Remember, this won't be the last crisis to impact consumer behavior, so preparing your business for any future challenges is essential.

At BRIGHTSAND Designs, we are dedicated to making your business's online transition easy and successful. Whether you're starting a new e-commerce design or refreshing your current one, we will provide the best strategy to benefit your business in the long run.

Adapting to this new economic shift may present challenges, but maintaining a business in spite of it is not impossible. The right mindset should be to "think physical distancing, not social distancing." Let us help you unlock the full potential of your business online and navigate these changes with confidence.