Aplasca Aesthetic holds a special place in our journey as one of our oldest and most cherished clients. When we first began working together, Aplasca Aesthetic had a single branch, and over the course of two years, we witnessed their remarkable growth and success. It was a moment of great pride and honor for our team to be invited to the opening of their new branch, celebrating their achievement and the partnership we had built.

As we look to the future, we eagerly anticipate witnessing even more remarkable achievements from this esteemed brand. It is with a deep sense of gratitude and excitement that we continue to embark on this journey together, working hand in hand to create a lasting legacy of beauty and empowerment.

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Aplasca Aesthetic & Anti-Aging Center is where beauty is celebrated as a harmonious fusion of art and science. Driven by a passion to help clients discover their inner radiance, the center goes beyond superficial aesthetics, focusing on enhancing confidence, restoring vitality, and empowering individuals to embrace their true beauty. With every treatment, Aplasca Aesthetic leaves an indelible mark, instilling a renewed sense of self and unveiling the unique beauty that lies within.

Objective

The objective of the branding design strategy for Aplasca Aesthetic was to position the clinic as a distinctive and trusted destination for aesthetic and anti-aging solutions in Bacolod City. The strategy aimed to convey a sense of elegance, sophistication, and modernity while emphasizing the clinic's commitment to personalized care and transformative experiences.

"The plain and minimalist approach draws more attention to certain details such as the skin's texture and tone. This is effective in discussing skin qualities one would expect to have after treatment."

Danica Felix, Co-founder & Design Director of BSD

Solution

To achieve this objective, the strategy focused on creating a visually captivating and cohesive brand identity. This involved selecting a refined color palette, incorporating soft pastel hues and luxurious accents, to evoke a feeling of tranquility and indulgence. The design approach embraced minimalism and contemporary aesthetics, reflecting the clinic's commitment to simplicity and authenticity.

In addition to the visual elements, storytelling played a key role in the strategy. By sharing the transformative journeys of Aplasca Aesthetic's clients, the brand aimed to inspire and connect with individuals seeking aesthetic enhancements. The strategy also encompassed a comprehensive digital marketing approach, leveraging social media platforms and targeted online advertising to amplify the brand's message and engage with the target audience effectively.

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Result

The implementation of the branding design strategy resulted in a powerful and cohesive brand presence for Aplasca Aesthetic. The clinic's visual identity resonated with their audience, conveying a sense of elegance and sophistication. The storytelling component brought a personal touch to the brand, highlighting the emotional impact of their services and building a sense of trust and connection with potential clients. The comprehensive digital marketing approach expanded the brand's reach, attracting a larger audience and positioning Aplasca Aesthetic as a trusted authority in the field.

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Through the strategic branding design efforts, Aplasca Aesthetic successfully differentiated itself from other aesthetic clinics in Bacolod City. The combination of a visually captivating brand identity, compelling storytelling, and a robust digital marketing strategy allowed the clinic to establish its reputation as a leading destination for transformative aesthetic experiences. Aplasca Aesthetic continues to inspire confidence, restore vitality, and empower individuals to embrace their true beauty, guided by a brand identity that represents excellence, personalized care, and the pursuit of aesthetic harmony.