Enhancing User Experience and SEO with Infinite Scroll: A Comprehensive Guide


Understanding Infinite Scroll: A Seamless Journey

In today's fast-paced digital landscape, website design, and functionality are vital factors that can determine the success of your online presence. One intriguing feature gaining popularity is infinite scrolling, allowing users to seamlessly navigate content without needing multiple page loads. But what exactly is endless scroll, and how can you ensure it doesn't compromise your website's search engine optimization (SEO) efforts? In this article, we dive into infinite scrolling and explore three practical ways to create an SEO-friendly endless-scrolling page that captivates users and appeases search engine algorithms.

Understanding Infinite Scroll: A Seamless Journey

Infinite scrolling pages create a user experience akin to exploring an ever-unfolding content landscape. As visitors scroll down a webpage, new content continuously loads, eliminating the need for pagination or manual clicks to access additional information. This fluid interaction keeps users engaged, encouraging them to explore and discover more of what your website offers.

Crafting an SEO-Friendly Infinite Scrolling Page

Including a Comprehensive Sitemap: Guiding the Crawlers

A sitemap is like a roadmap for search engine crawlers, guiding them through the intricate pathways of your website. It's essential when dealing with infinite scroll pages that continuously load new content. Providing a sitemap in XML format, you help search engines locate and index the ever-expanding content efficiently. Ensure that each piece of loaded content has its dedicated URL and is linked appropriately within indexed pages. Regularly test and refine your sitemap to fine-tune it for SEO excellence.

Crafting a Thoughtful URL Structure: Navigating the Infinite

The URL structure is pivotal in maintaining an SEO-friendly infinite scroll page. Adopt a sequential approach to your URLs, reflecting the natural flow of content as users scroll down. It's imperative to avoid using relative-time-based URL parameters, as they introduce chronological complexity that can hinder SEO performance. Regularly perform web tests to identify opportunities for backend optimization, ensuring your URL structure remains clean, concise, and conducive to search engine algorithms.

Harnessing the Power of pushState: Enhancing Functionality and SEO

pushState, an HTML5 method, emerges as a critical player in the infinite scrolling narrative. By leveraging pushState, you dictate how content loading unfolds, integrating the state object and URL to align with your pagination format. This method ensures a smooth browsing experience while maintaining SEO integrity. Should you need to modify your browsing history, consider using replaceState. This invaluable feature enables users to scroll backward, revisiting pages within the pagination history.

Embrace Infinite Scroll: Elevate User Experience, Elevate SEO

Infinite scroll offers a dynamic and captivating user experience that can set your website apart from the competition. Implementing the above strategies ensures that this engaging feature doesn't compromise your SEO efforts. Remember, the essence of a successful online presence lies in striking a harmonious balance between captivating your audience and complying with search engine algorithms.

Explore the Possibilities with Brightsand Designs

At Brightsand Designs, we're not just designing visually stunning websites; we're about crafting holistic digital experiences that harmonize aesthetics, functionality, and SEO prowess. Discover how our expertise can help you navigate the exciting realm of infinite scrolling while optimizing your website for search engine success. Dive into our comprehensive process to uncover the possibilities that await your digital journey.

Conclusion: A Seamless Blend of User Engagement and SEO Excellence

Infinite scroll presents an exciting opportunity to revolutionize your website's user experience. By embracing this feature with careful consideration for SEO strategies, you can create a digital space that not only captivates your audience but also garners favor with search engines. With Brightsand Designs by your side, the dynamic harmony between user engagement and SEO excellence is well within your grasp.

Top Five Payment Gateway Options for Your Online Business

What is a Payment Gateway?

A Payment Gateway system processes credit card information and is essential to start and complete an online transaction. Think of it like a virtual cash register that processes payments for e-commerce sites and brick-and-mortar stores. This will encode private data only between the seller and the buyer for the transaction and will get authorization from the credit card company to complete the transaction.

According to the findings, at the end of the first half of 2018 there is a total of 440 million contactless payment users worldwide, while by the end of 2020 it has been forecasted to reach to a new total of 760 million users. – Statista

Once both steps have been accomplished, you can move on to the next transaction stage. Everything was completed within seconds; seeing it in action was faster than explaining it. Now that more people are turning to buy their items online, e-commerce sites have had to step up to keep up with the demand.

Virtual Terminal

Think of this as a checkout but a digital web-based payment process that handles electronic payments by phone, fax, mail, or in person.

Merchant Account

A merchant account is a business bank account that allows the business to process and accept electronic card payments. This type of account is ideal for e-commerce businesses because it doesn’t require in-person sales.

TOP 5 Payment Gateway Options:

  • PayPal
  • Authorize.net
  • Square
  • Stripe
  • 2Checkout



The most popular Gateway, and often highly ranked, would be PayPal. It’s known to be easy to use, reliable, and secure. When customers see the Paypal logo on your site, they’re immediately put at ease because that’s a name and payment option they’re most familiar with. If you have an online business, seeing the PayPal logo on your site will increase checkout conversions by 44%.

A study by the transaction. The agency reports that websites with PayPal convert 88.7 percent – 82 percent higher than sites without.

It also helps that Paypal has many other options to make the customer experience much more accessible, like Payments Pro. This plan accepts major credit cards like American Express, Visa, Mastercard, Discover, Venmo, and PayPal Credit. The transaction fees for merchant accounts differ per country, but we will include the one for the U.S. If you’re not in the U.S., click here to find out.


4.40% + Fixed fee


Authorize is one of the easiest to use whether you’re a new or experienced business owner. They aim to make in-person, online, and over-the-phone transactions seamless for their merchants and customers. They’ve been around since 1996, meaning they can help your customers complete transactions quickly.

They have portals for credit cards, debit cards, digital payments, and e-checks. In short, they accept more payment types than any other payment gateway. They’re a subsidiary of Visa and are an award-winning gateway option.

They boast more than 430,000 merchants who use their services!

Authorize has two options for their payment gateways with the standard fees. This is an option that is great if you’re looking for fraud prevention and want to be able to cater to multiple customer payment options. They have more to learn on their page here.


$25 a month
All-In-One- Option – Per transaction 2.9% + 30¢
Payment Gateway Only – Per transaction 10¢, daily batch fee 10¢
International Transactions – 1.5%


The thing about Square is that it doesn’t have the sort of charges that Authorize does. Its main competitor is PayPal so you won’t see any payment options through that Gateway. They accept major credit cards like ApplePay and GooglePay. You can download this software for free on any iOS or Android device instead of a bulky POS system, and its main highlight is that it’s easy to set up.

Customers can pay quickly through their phone, computer, or Invoice, and you get paid faster within the day because of the 24/7 invoices. They take pride in not having hidden fees and only Charge per processing payment. If you’re still confused or want to know more about their payment fees, head to their FAQ Page.

Over 75% of Square Invoices are paid within the day.


Per Invoice – 2.9% + 30¢


Stripe prides itself on being a technology-first company. They’re the best if your business is based in e-commerce and is very popular, claiming over 90% of online shoppers from the U.S. have used businesses that work with Stripe. This company is known for being easy to use, and integration doesn’t come with additional hidden costs for the potential merchant. Unlike Authorize, this Gateway doesn’t support Paypal. They work with e-commerce platforms like WooCommerce, Shopify, Wix, Squarespace, and BigCommerce, to name a few.

Businesses increase their revenues by 6.7% with Stripe

Their unique machine-learning systems allow the user to experience a seamless purchase experience and less blocking by the software. Stripe’s Radar has a large enough processor that even if your customer’s card is new to your business, there is an 89% chance it’s been seen elsewhere on their network, which decreases the number of rejections to combat fraud.


Per Card Charge – 2.9% + $0.30 +1% for international cards
Per In-Person Card Processing – 2.7% + 5¢
ACH Direct Debit – 0.8% $5.00 cap


2Checkout takes care of the back-end issues for their merchants to create an all-in-one monetization platform. They became a digital commerce leader, allowing companies to sell online through any channel, model, and market. They accept all major credit cards like MasterCard, Visa, American Express, JCB, and PayPal. This Gateway also provides customers with targets and customized buying experiences based on location so that purchases are always relevant.

VWO Boosts Revenue by 8% with 2Checkout

They help you compare their plans to see which is best for you and your company. You can sell any product, from material to services, and they keep an account updater to keep track of customer information.


2Sell Plan – Per Successful Sale – 3.5% + $0.35
2Boost Plan – Per Successful Sale – 4.5% + $0.45
2Monetize Plan – Per Successful Sale – 6.0% + $0.60

10 Creative Website Design Ideas For Small Businesses In 2020

Small businesses need to stand out. Getting started in any niche is hard when there are already more prominent players; that's why having a website that distinguishes you from the rest is vital. Let's face it, everyone has a website, from your local mom n' pop shop to your mini-influencer.

It's your digital real estate on the internet to help you connect and reach new clients. A website is a cost-efficient marketing tool that focuses on YOU and the content you want to focus on. It will also help people get to know your brand better without you having to exert much effort.

If you don't have a website yet or want to start one, we want to share 10 Creative Website Design Ideas For Small Businesses In 2020. You don't need anything too fancy to get started. It would help if you had a little push in the right direction.


Would you go through a website full of text and slideshow photos or a creative and engaging page that entertains and informs? Audiences love consuming content quickly while being presented with your product and information. Information from SEMRush suggests that website users' attention span last only eight (8) seconds.

Within that period, users can get distracted or click off for several reasons, such as it takes too long for the website to load or it might be hard to navigate. By engaging your audience efficiently with fun illustrations or designs, you can hold their attention longer, and visiting your website won't seem like such a chore.




Everyone is on their phone. You might even be reading this from your phone. A website has to be mobile-friendly to increase your reach and to be accessible everywhere. Your website needs to be able to look good on both the PC and mobile.

Google released a statement back in 2015 that they use mobile-friendly sites as a ranking signal. If you're unsure about making your site mobile-friendly, you can continuously tap a design company that can make this step much easier for you.

In a way, this situation is two-pronged. You need to rank first on search results when customers look for your niche, and your potential clients need a website compatible with their mobile devices.

Phones are here to stay, becoming increasingly ingrained in our lives, from contacting loved ones to online shopping. A profitable business knows that this form of marketing is essential.



The human brain is programmed to understand stories. One example of a website that knows how to sell its product and tell a story is Bagigia.

They sell bags in a way that showcases their best product, then gives you a history of the designer and makes it fun while you scroll down, having a navigation bar that looks like a zipper.

This is an example of what a website that tells a story looks like. You don't have to say an actual once-upon-a-time account; you only have to structure the content into a story-like format.

This will keep readers engaged, making your content easier to digest. You can find more examples of story-telling websites here. The best one would have to be the one by GoSquared, which tells the story of the Olympic games.



Visitors looking at your website want a solution to their problems. Whatever it may be, they're there to see how you can help them, even if the website's content is all about you and your product. That's why utilizing clear and quality content copy is what you should focus on.

Customers want to know the benefits of how you can help them rather than just only learning about your product or service. It's also important to note that some websites try to fit in as much "below the fold" when they should only include "key" features, which doesn't have to be all.

Yes, we know you've got a unique brand or company with all these fantastic features….but the thing is, not everyone will take the time to read it all. For example, Campos Coffee (no relation to the author of this post ) focuses on their product and how their customer would feel if they bought from them.

Tapping into emotions is a critical factor in keeping your audience's attention. In his book, Designing for Emotion, Aaron Walter wrote about how vital the emotional experience is because they have a unique imprint on your long-term memory and how users want to experience a human, not machine, connection on the other end.

Never underestimate the power of critical features and an emotional connection when writing content for your website.



One of the most underrated techniques for getting onto the first page of Google search rankings is video. Having a video lets you get your message out to prospects faster, and it's easier to "digest" than reading blocks of text. A study by Biteable concluded that 6 out of 10 people would rather watch online videos than television.

You can hire a design team to create a short video with your company's key points. Something fun and creative that catches the eye will increase your site's engagement. 92% of marketers consider this an essential tool.

Think of it as a way for your prospects to understand your company or product better and for you to quickly get your message across. However, as pointed out by Rocketspark, there is a time and place where the video is needed. Make it too long, and people won't click on it. Just like reading, a video requires a certain amount of time commitment.

There are different kinds of videos, like the introductory kind, the customer testimonial, and the instructions. A design company can help you decide what goes best on your website if you're unsure.



Fonts and their sizes may seem like a no-brainer, but it's one of the essential parts of your website. Your website should balance at least two to three fonts in different sizing so that you can highlight what's important and so your viewers can navigate your pages easily. If everything is the same size and font, your viewer may get lost in blocks of the exact text.

You can distinguish what is essential and content when using varying-sized fonts. Neil Patel does a great job of making an example of a font and a typeface. Yes, there's a difference. An example of a website that uses this technique is the blog itself. However, a designer will be able to tell the difference and can work with you on this.



It's important to note that there is a difference between typography and font. The thing about saying 'font' and 'typeface' is that they can be used interchangeably, but if a designer or anyone else asks for specifics, it's good to know the difference. Check out Google Fonts; they have a great selection of typefaces or 'fonts' that you can use for your website.

Your chosen typeface will have a significant impact on your website. It needs to be easy to read and understood by everyone. If you have a particular fondness for a typeface, but it's unreadable to everyone except you, then only you enjoy it. We recommend browsing through Sans Serif. Most notable websites generally use this.

The point of a website is to market yourself, yes. But it has to be about catering to the needs you can fulfill for your customers, and it needs to be understood easily; that can't be done if no one else will have the patience to read through rows and rows of a curvy or too compact typeface.

Now isn't this fun to read through?



Did you know that colors can increase your brand recognition by up to 80%? Choosing your website's colors will create consistency and recognition that will immediately have people remembering you.

A lot goes into choosing the right color for your website. Colors are more than just a feature to make your website pop and stand out. They can have an emotional effect and varied meanings depending on culture, personal history, and preferences, and you can't forget to think about those who are colorblind. Everyone has a different way of interpreting the color palette they like.

Now, this seemingly minute detail can immensely impact your brand or business. Forbes has a small list of which colors affect which emotions can go with your brand or logo.

Don't forget color consistency is critical to keeping it clean and pleasing to the eye.



An essential part of SEO is knowing how to structure your website to rank in Google's search engines. The structure is pretty self-explanatory too. Like this:

Yoast can teach you website structure if you're having difficulty learning or can't figure out what to do. Another option is to hire a design team to give you some pointers. Put, website structure organizes everything related to your website, business, or product. This way, it'll be easier for Google to scan and manage your website where it should go on search engines.

It isn't all about Google but also the user experience. Think of it like this; you want a site that can be understood for its content and enjoyed because it's easy on the eyes. If your site isn't structured well, users will have difficulty navigating where they want to go and may click off. Luckily, Yoast has more explanations about how and why structure is essential.



BRIGHTSAND designs is a full-service digital marketing agency that intends to help you get started on scaling your business! We have more information in our blog post if you're looking for additional information on whether the website's effectiveness you've just created works. There's a lot to learn now that everything has gone digital, and we can help you with that.

Four Reasons Why You Should Use WordPress to Build Your Website

If you find yourself wondering, “Why should I use WordPress?” “Why can’t I just use the drag-and-drop builder platforms?” “Isn’t WordPress a blogging platform?”. In this article, we discuss the four primary reasons why it is the number one website-building interface and how using this platform to build your website will cost you much lesser should you choose to do so.

WordPress is the most popular open source Content Management System (CMS). Used by more than 53% of the websites, which are approximately 28 million live websites. An outstanding number if you think about it. There’s a reason why all those sites chose WordPress.

The Simplicity of the WordPress Dashboard

The main reason why WordPress is so popular is that it meets the demands of many users in terms of flexibility. It has a user-friendly interface that is designed for non-tech-savvy users. Once installed, you can get started right away by adding pages and posts on your site.

WordPress has a massive support ecosystem for anything and everything related to WordPress, like tutorials and even a dedicated support forum. This means that not only do you maintain complete control over your site, but you also receive great support.

However, don’t get confused when you find 2 types of WordPress websites. WordPress.com is a blog hosting solution. You’ll use this if you don’t have a domain and just want a blog. The downside is the features are limited. WordPress.org, however, is a self-hosted platform. This is what you will need if you want your own domain and hosting. This is where you can build your website on.

WordPress is Versatile

It can be used in many different ways, here’s a list of the limitless types of websites you can build with it:

  • Blog or personal websites
  • Business websites
  • E-commerce sites
  • Membership sites
  • Business directory
  • News portal
  • Social network
  • Job board
  • Portfolio
  • Forum/Community
  • Auction & coupon sites
  • Wiki/Knowledgebase sites
  • Affiliate sites
  • e-Learning sites

And the list goes on. All of which are easily achieved with plugins and themes. So, for instance, if you want to make an e-commerce platform for your business, you simply install an e-commerce plugin, like WooCommerce, and install a theme to make it look nice.

You are also able to customize the look and feel of your website should you want to further work on the theme you like, which is not possible for other web platforms. Other drag-and-drop websites may promise a customizable website, but it is still limited to the available theme found on their website. Moreover, it comes with a hefty subscription bill which will cost you more in the long run.


wordpress icon

When it comes to adding features and functionality to your site, you’ll most likely be going to need a plugin for it. There are more than 55,000 plugins out there. This massive ecosystem of plugins beats out all of the other content management systems. Those are just the official extensions from its directory. There are still more than that offered by third parties.

It’s Free and Open-Source

WordPress is an open-source software that has been around since 2003. It’s free for everyone to download.

First, you’ll need to purchase a domain name and web hosting.

All you have to do is easily download it from the WordPress.org website. Once done, you can then upload on to your hosting and use it to create your very own website. Or you can simply install it from your hosting, most reputable hosts have one-click installation buttons for getting WordPress running within minutes.

Compare that to the cheapest ad-free plan of Wix, which is $12.50/mo.

A domain name is the address of your website on the internet, something like brightsanddesigns.com. This is what your will users type in their browser’s address bar to view your website.

You cannot run a website without web hosting. It is the space allotted where you can store all your website files.

Think of it as the domain name is your address, and your web hosting is your house.

We recommend using FastComet. They have great support and competitive pricing. We’ve used them for years now, their chat support and freebies are what sold us to use them. No regrets there!

We hope this article answers your question. These are just 4 of the many reasons why it is the solution for anyone wishing to build a website. If someone asks you the same question, just send them our way.

Give it a try, and let us know what you think.

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