Women Who Startup: A Woman’s Place in Business

Women Who Startup: A Woman’s Place in Business

To celebrate women’s day, we want to take a moment and highlight our inner Beyonce and shed some light on women’s impact today.

As Taylor Swift’s song goes, “I’m so sick of running as fast as I can, wondering if I’d get there quicker if I was a man.” As a women-led company filled with women in tech and marketing like ours, we can honestly say that this rings true.

Women and the Workforce

Women have always been crucial to society’s functioning, but with both men and women in the workplace, there is still a clear male-female divide. From country to country, the roles which women take on in the home and in the workplace vary. 39.167% Labor force female (Word Data Bank, 2020)

The global female labor force participation rate is at just under 47%. For men, it’s 72 percent. This is a 25-percentage-point difference, with some areas seeing a deficit of more than 50%. (Organization for Economic Cooperation and Development OECD, 2022) 

Women have gained economic power as a result of this new occurrence, and women who are financially self-sufficient are more self-assured in their personal lives. 

However, as a result of the global Covid-19 pandemic, the gender gap grew despite the advances we have achieved in the last decade, according to the 2021 Global Gender Gap. Source: 2021 Global Gender Gap Report 2021 

March Women Who Startup A Woman’s Place in Business

Women and Their Impact

Opportunities for women in the government and the workplace do not mean fewer opportunities for men to succeed and find happiness. To use the common aphorism, “a rising tide lifts all boats.” We all benefit from working towards equality and justice. (Gender Equality Improves Life Satisfaction for Men and Women)

Women currently work in almost every industry, including architecture, law, finance, engineering, medical, and information technology. They’ve also worked as a nurse, beautician, salesperson, waitress, and other service positions.

Women are gradually but steadily infiltrating previously male-dominated domains (police, army, air force, chartered accountancy, commandos). Despite their expanding numbers in every field, women are undoubtedly the world’s greatest underutilized resource. Many people are still unable to obtain paid work and do not put their skills to the best possible use.

We need to start supporting women and realize the advantages of having them and nurturing their prowess. 

Being an inclusive company that is female-led, we have had our fair share of bias out on the field. Each of our employees has come to us with a story about what it means to be a woman in and out of the industry. 

So, we have made it our mission to create a culture where the attributes and best qualities of our employees shine through based on merit and skill, never their gender. We’d like to think that we’ve come a long way but that also means we still have a long way to go.

This begs the question of whether #BreakTheBias is a progressive approach to women’s representation in the modern world. After all, what will it take to end prejudice once and for all?

It’s a battle but it’s one we’re happy to represent and advocate towards.


Women Taking On The Challenge

Being where I want to be will always be a motivator for me to overcome some of my life’s obstacles. Working and co-founding Brightsand designs has provided me with tremendous encouragement throughout COVID. 

Seeing the impact of our business by hiring and enriching equally motivated women keeps me inspired to do my part and work with my team to assist however we can. Even when things did not appear to be going well, I try to remain focused and grateful.

For the women who look like me or have my background – a working mother managing a profession – have generally not sat at the top of the corporate ladder or been among the industry’s top executives. I chose to challenge myself by being fiercely myself and allowing my team, particularly the women on my team, to do the same. 

I choose to challenge by promoting radical listening, questioning the status quo at every turn, asking the hard and uncomfortable questions, and challenging themselves, me, and each other to imagine and build a more equitable and just future for us and the young women leaders that will come after.

Choosing to challenge may not be easy, but as long as we tread forward and pick ourselves back up, no one could ever hold us back.

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