5 Ways to Improve the Design of Your Website
Are you no longer seeing the ROI that your website should be delivering? Have you noticed that bounce rates are increasing, and you can’t figure out why? It’s probably time you take another look at your website and make some revisions to your design.
The key to having brand loyalty, returning customers, and advocates for your company is to have a space where your services are defined. That’s why we gathered a couple of tips to help you improve and sharpen your vision for your website’s future.
Here’s 5 Ways to Improve the Design of Your Website:
- Plan it out
- Focus on the User
- Utilize Social Media
- Be Mobile Friendly
- Don’t Stop Testing for Bugs
What’s The Plan?
Your website is like a house. You don’t build a house without a plan. Website design done right can leave you with a beautiful home to store all the information about your brand or company and display it to ‘guests’ the way you’d like to. However, over the years, the home gets old, and appliances need changing, pipes need cleaning, and the roof needs reinforcing.
The same can be said of your website. If it’s been a while since you’ve really taken a look at your site, then it’s time to make some repairs and changes. Your site can rank higher and help you earn more if you make the necessary changes. There’s a way for you to structure your website correctly without cluttering up your homepage. You can enlist the help of a design agency to clear things up for you if things get complicated.
It takes less than 5 seconds before a prospect will click off your website if it takes too long to load.
“52% of online shoppers claim that quick page loads are important for their loyalty to a site”
When your website is well-structured, you improve first impressions, increase your revenue, and decrease bounce rates. Improving the design of your website is like keeping a clean front lawn. You want to make sure it’s as good or better than your neighbor’s.
It’s All About U-ser
Even though your website is about your company or brand, you’re not going to get anywhere with potential clients if it’s all about you. People want to know what’s in it for them. That’s why they clicked on your website.
In Scientific American, they make a detailed case about how people would rather avoid pain and sometimes, even good news when it comes to information.
When you can identify your potential or loyal customers’ pain points, you can accurately target their needs, wants, and what they want to avoid by purchasing your product. Impactplus makes a case for how important the UX is and the difference between the buyer and user journey.
The structure of your website has a lot to do with UX. If your page is easy to navigate and accessible, you’re increasing the amount of time the prospect will be on your website. WebFX makes a point to highlight context, simplicity, and a human element when it comes to creating a practical design.
Overall, your website’s architecture should be structured in a way that immediately welcomes, informs, and provides the next steps with ease.
A social media presence isn’t just a good idea – it’s a necessity! By being present on social media like Instagram, Facebook, and LinkedIn, you are giving your company a human face. What you’re also doing is extending your reach online besides just using your website.
Not only are you giving your company a more human element. Your prospect can also get a first-hand view of your services based on other’s reactions, views, and comments.
Social media has tapped into the very human element of FOMO. The fear of missing out plays a big hand in this kind of marketing.
In a society that pushes for either getting to the goal “first,” accomplishing a task as fast as possible, or looking for the next best thing, FOMO is both a tool and a consequence.
Another element of utilizing social media is the use of social proof. What is social proof? It’s the third-party endorsement to help advertise a specific product.
For example, social media influencers are a form of social proof that can help get your brand name out there. Another, often anonymous and free form of social proof are testimonials on products/services. These are crucial elements before prospects even think about buying anything from certain brands.
Everyone and their grandmother owns a mobile phone, and they’re on it just as much you are. It should make sense that you would want to create a mobile-friendly website. First of all, if your website is not mobile-friendly, Google will be equally unfriendly and lower your rankings.
You don’t only want it to be easily viewed on the phone but also adjustable to your mini screen size. Let’s be real, if you had to pinch and widen just to get the information you want, you’d end up looking for another website that’s easier to use.
85% of users think a website should be just as good on mobile as a desktop. More than half of all traffic comes from mobile devices.
It’s time you felt the need for speed; reports show that 53% of mobile users leave sites that take more than 3 seconds to load. Our phones are here to stay. Having information and pretty much your whole life in the palm of your hand means that it’s time your website becomes friendlier with your phone.
Test Not Toot
Many different elements need to come together to make a website look good, function well and rank high on searches. If you thought it was all about design, you’re mistaken. SEO is one of the most essential components of a website. Your content might need another look. Have you gone back through previous blog posts and checked broken links?
88% of users will not return to a website after a bad experience.
52% of users say that they won’t return to a website because of aesthetics.
Instead of tooting your own horn, it’s time to test your website for UX and conduct surveys. Don’t look at page views but instead, check your bounce rates. The digital economy is always evolving; it’s so easy to tell if a website is dated.
You can improve the design of your website by taking another look at the following:
- Make sure your website is easy to navigate
- Fix any broken links
- Improve your page loading speed on desktop and mobile
- Implement a modern and soothing color palette for your theme
- Use videos and gifs
- Focus on SEO
A digital marketing agency like BRIGHTSAND designs has experience refurbishing old websites to bring them up in Google rankings and knowing where to tweak them to give you the full benefit of an effective website.